"Facebook technically could be the world's largest dating site.And if you look at these new players, they're taking advantage of the fact that they have this fabulous universe of people." Facebook revolutionized the web by replacing screen names with real names, and now online dating startups are following suit with features that eliminate anonymity.Online dating services such as the and are looping singles' friends into the matchmaking process in an effort to connect people to each other's acquaintances and keep suitors from weaving the kind of elaborate fictions that characterize many profiles on traditional dating sites.
But recent research suggests that their love-engineering is about as foolproof as flirting with random people at a bar, and a new breed of dating sites are using social networks, rather than science, to help singles find romance.Friends can be terrible matchmakers, and blind dates are notorious for going horribly, horribly wrong.But if you’re willing to give it all another chance, you can now do it from the comfort of your i Phone."This is a better system because it cuts through the crap. You can tell whether someone is legit." Traditional online matchmakers have served up a courtship process that looks a lot like online shopping: Users browse photos hoping to find something (or someone) they like, then choose a product (or person) to engage with offline.Both are solitary exercises that often yield an experience far different from what the picture promised, and users' inboxes are flooded with irrelevant emails for weeks afterward.